Petfair Vietnam 2026 will bring many pet industry buyers to Ho Chi Minh City at a moment when pet health products are becoming a more serious growth category across Southeast Asia. For importers, distributors, ecommerce brands, pet store chains, and private label teams, the question is no longer whether pet supplements are worth watching. The better question is which product directions can be developed responsibly, repeated reliably, and positioned clearly for local channels.
For more coverage from this exhibition, visit our Petfair Vietnam 2026 topic page, where we collect booth updates, customer conversations, and B2B sourcing insights from the show.
Xinji Pet Food will be at Petfair Vietnam 2026, Booth P186, from June 10 to 12, 2026, at SECC, Ho Chi Minh City. We welcome buyers who want to discuss pet supplement OEM/ODM opportunities for Southeast Asia, including product formats, formula direction, packaging, MOQ planning, and export-ready manufacturing support.
Why Pet Supplements Are Becoming a Bigger Southeast Asia Opportunity
Several market signals point in the same direction. Pet ownership is becoming more lifestyle-driven, online retail makes functional products easier to discover, and pet owners are paying more attention to everyday wellness categories such as digestion, joints, skin and coat, urinary wellness, immunity, eye comfort, and multivitamin support.
Public market data supports this direction. Grand View Research’s Asia Pacific pet supplements outlook estimates the regional market at USD 434.8 million in 2025 and projects it to reach USD 802.4 million by 2033, with an expected 8.1% CAGR from 2026 to 2033 (source). Its Asia Pacific pet nutraceuticals outlook also reports USD 1,516.7 million in 2023, projected to reach USD 2,607.9 million by 2030 at an expected 8% CAGR (source).
For Southeast Asia specifically, GlobalPETS reports that the pet care market in the region is expected to record 9% growth from 2023 to 2028, with premium cat food helping drive the market (source). While pet food remains the foundation, the same premiumization logic is pushing buyers to ask more questions about supplements, functional treats, and daily wellness formats.
What Buyers Can Discuss at Petfair Vietnam 2026
The official Petfair Vietnam website lists the 2026 event for 10-12 June 2026 at SECC, Tan My Ward, HCMC, with expected participation from 250 exhibitors, 20 countries and regions, and around 12,000 trade visitors (source). This makes the exhibition a practical place to compare suppliers, packaging ideas, product formats, and channel requirements in one trip.
At Booth P186, Xinji Pet Food can discuss OEM and private label directions such as soft chews, nutritional pastes, oral liquids, probiotic products, multivitamin concepts, joint mobility support, digestive support, skin and coat support, urinary wellness support, and cat-focused supplement lines.
From Market Trend to OEM Product Brief
A fast-growing market does not automatically make every supplement SKU a good project. Buyers still need a clear product brief. That brief should answer: target species, target country, sales channel, formula direction, product format, serving style, packaging type, label language, expected claim boundaries, trial order size, and documentation needs.
For example, a distributor serving pet stores may need shelf-ready jars or pouches with simple daily wellness positioning. An ecommerce brand may prefer soft chews with stronger visual packaging and a smaller first batch for market testing. A pet clinic or professional channel may need more conservative wording and clearer quality documentation.
Xinji Pet Food’s pet health supplement category gives buyers a starting point for product directions, while our OEM/ODM service workflow explains how a project can move from concept and sample review to packaging confirmation and bulk production.
What Makes a Pet Supplement OEM Partner Useful
For Southeast Asia buyers, a useful OEM partner should do more than quote a unit price. The factory should help connect formula structure, product form, flavor direction, package type, MOQ, quality control, label wording, and export preparation.
Responsible supplement development also means avoiding medical promises. Safer B2B and consumer-facing directions include daily digestive support, joint mobility support, skin and coat maintenance, urinary wellness, eye comfort, hairball support, vitality, immune support, and senior pet wellness. Final wording should be reviewed against the destination market, sales platform, and local regulatory expectations.
Meet Xinji Pet Food at Booth P186
Petfair Vietnam 2026 is a good opportunity to discuss the practical side of pet supplement growth: which categories are worth launching first, how many SKUs make sense for a first order, what packaging structure fits the channel, and how the project can be repeated after market feedback.
Buyers visiting SECC can meet Xinji Pet Food at Booth P186 to discuss dog and cat supplement formulas, soft chew projects, private label packaging, trial order planning, quality control, and export-ready OEM/ODM cooperation for Southeast Asia markets.
